Project

Medidoc

Year

2018

Category

Facilitator

Researcher

UX Designer 

Synopsis

Medidoc is an iOS app design that allows users to request medical documents from their doctors to access and consolidate whenever needed.

Team

Ramon Gamarra

Caitlyn Aylward

Frances Biedenharn

A team of 4 designers got together to explore the space of health and technology with the desire to better understand and take ownership of our own health.  Within 2 weeks, we conducted a thorough design process that will help solve that problem by having access to medical documents when users most need it. 

A combination of user-centricity, attention to aesthetic detail, and innovative execution to alleviate our user's frustration of not having a full medical record necessary for the best quality health treatment.

Project Highlights  

• Competitive and comparative analysis
  
• Screener Survey to have a clear understanding of how people keep track of their health.
• Interviews with users, doctors, and medical experts
• 2 rounds of usability testing to a high-fidelity prototype
  

Methodology  

screener survey results on personal health documentation

We sent out a screener survey to 35 people between the age of 22-40 to have a clearer understanding of how people keep track of their health. Apparently, the majority surprisingly don't due to the lack of documentation.

54.3%

know their blood type

48.6%

can confidently recount own family's extensive medical history

35.5%

know the names of their medications and refill dates

14.3%

know what vaccines they have had and if they are up to date

Affinity Mapping Insights

Platform choice: iOS App

Security

The user's private content is gated by an additional Touch or Face ID in addition to password-gated login.

Accessibility

Early access while in doctor's office or on the go- potentially not dependent on WiFi to view profile or access documents.

Target Consumers

Millennials are more active on mobile and more trustworthy of mobile security. Mobile app usage has surpassed desktop usage.

Mood Board

The specific keywords we wanted to portray within the aesthetic of our app:

• Security
• Fresh
• Clean
• Calm
• Layers
• Sensitivity

Prototype

Scenario 1:  New Job, New City.

Congratulations! You just moved to a new city for a new job. You’ve made a doctor's appointment with a brand new doctor, but you realize you don’t want to start over completely with this new doctor and fill out all the forms, so you want your medical records from your old doctor to be sent over.

Task 1: Access and Save Your Medical Files

Request your most recent medical records from your old doctor, Doctor Xavier Crash.

Scenario 2: New Doctor

You have requested your medical records from Doctor Xavier Crash! Doctor Xavier Crash has received your message and the next day, sent over those records to you using the app.

Task 2: View and save the medical records that Doctor Xavier Crash just sent you to your new doctor, Dr. Nathalie Knowles.

Scenario 3: Dr. Nathalie Knowles updates you of your blood type.

Task 3: Update your blood type to B- in your waiting room form.

Measure of Success:

The experience of security and confidence that Medidoc provides to app users,  based on the usability of compiling documents, which can be measured in the rate of successful document requests and transfers, would define the success that the team intended.

A key feature of success would be the number of users, that are related to app downloads and referrals. Similar to referring a friend to a doctor, word of mouth recommendations can be an effective method of acquisition if existing users found it trustworthy and convenient. This led us to think of potential partnerships, considering widening the network of doctors and patients.

Partnership:

ZocDoc is an online B2C platform for reviewing and booking for clinics, connecting patients to doctors based on their needs and current health care coverage. MediDoc could benefit from ZocDoc by tapping into their existing network of paying doctor and specialist subscribers. People often use the platform when finding new doctors and specialists, and MediDoc would allow them to safely share their medical histories with these new doctors sourced through ZocDoc.

Better Doctor is a B2B data provider that maintains up-to-date information databases for health care companies and doctors. Their API allows customers to have access to a wide network of registered doctors. MediDoc could benefit from their verified Doctor-level data that could allow patients to request and transfer documents to and from doctors and specialist more confidently. 

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